Google. Whether you see them as one big fluffy internet family or an over inflated bully boy corporation, the exposure and potential rewards of ranking highly on their search engine is for most businesses incredibly important.
Were you aware then that they have yet again changed their search algorithm to favour mobile ready websites?
No? If I’m honest I nearly missed it! However this is probably due to the fact that reading loads of ‘industry’ guff is all a bit yawntastic!
Did you know, in the UK, adults will spend more time on mobile devices than desktop computers in 2015 spending 2 hours 26 minutes a day on mobile devices compared to 2 hours 13 minutes on a desktop. Hmmm; interesting… or not.
The fact of the matter is however quite clear. You can’t ignore this change to the way Google ranks websites – and that includes yours!
So what does this mean for your website? Well this is what Google have said:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results
Basically Google search results will take into account how mobile friendly your website is.
This means companies without a good mobile website may suffer, as searchers on mobile will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites. Having a site that is friendly to mobile browsers on smartphones and tablets is the key then.
So what can you do?
First off, does your site meet the Mobile-Friendly test?
Even if your site makes the grade today, there is no guarantee it will continue to accommodate future changes (Google loves their changes mind!).
Some platforms offer ‘mobile’ versions of your site but these may not be fully compatible with future mobile browsers or devices. To be honest many of these platforms have added ‘mobile’ versions as a bit of an after thought or bolt on.
Responsive websites on the other hand are more likely to work with newer browsers and devices, so they are potentially more of a one-time investment.
This is why I continue to use WordPress, as it is a platform that continues to develop and grow. The huge array of beautiful and functional themes made to take WordPress even further are more often than not fully responsive, responding to whatever device your site appears on.
Still a bit unsure whether your site will be affected? Get in touch for a bit of free advice and guidance.
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